The New Croft is thrilled to announce the appointment of Rhys Shulver as the new Football Development Officer. 

Rhys emerged as the standout candidate following a rigorous interview process, highlighting the exceptional quality of applicants drawn to our organisation due to our recent growth and success. This appointment underscores our commitment to enhancing our football development initiatives and further strengthening our team.

With a wealth of experience in football development, Rhys Shulver brings a unique blend of qualifications and expertise to his new role. Currently in the final stages of his master’s degree, Rhys also holds a UEFA B coaching licence. Rhys has previously contributed to the football community through his work at Cambridge United, showcasing his passion for fostering growth and progress in the field.

Peter Betts, Chief Executive at The New Croft, expressed his enthusiasm for the new appointment: “I was delighted to be a part of the process in welcoming Rhys Shulver to The New Croft as our new Football Development Officer. It was vitally important we could recruit someone that would fit into the team dynamics here, improve standards, work hand in hand with our Football Development Manager Lois Balfour, and had all the skills to be successful and Rhys fitted that bill perfectly.”

Rhys’s comprehensive expertise and impending completion of his master’s degree undoubtedly position him to excel in his role, driving our football development efforts forward. Working collaboratively with Lois, our football Development Manager, Rhys is poised to establish an exceptional working relationship that will further enhance the experiences of our users and affiliated clubs.

Peter Betts added, “I believe Rhys will be a great asset for us at The New Croft and he and Lois will form an excellent working relationship to aid our users and clubs. I cannot wait to get Rhys active at The New Croft, and this again is another sign of clear improvement in resources and personnel on-site.”

Rhys Shulver said: “I am delighted to be joining the New croft in a football development role. The rate of growth at the facility has been evident within recent years and it provides myself with new and exciting challenges. I have an extensive background within a variety of different sporting domains and look forward to sharing my experiences and helping the continuous growth within the local football community.”

Rhys Shulver’s appointment heralds an exciting chapter for The New Croft, as we continue to elevate our commitment to football development and community engagement. We extend our warmest welcome to Rhys and look forward to witnessing the positive impact he will undoubtedly make in his new role.