The New Croft is delighted to announce plans for its first-ever on-site club shop, made possible through an exciting new partnership with Total Football – a leading, family-run sportswear supplier dedicated to supporting grassroots sport across the UK.
This partnership marks a major development for Haverhill, which currently has no dedicated sports shop provision. The new on-site club shop will initially stock essential club wear, with plans to expand the range over time. The launch is part of a broader initiative by The New Croft to review all existing partnerships, including those related to kit and equipment, with the goal of ensuring that clubs and users receive the best possible value and service.
“We’re thrilled to be bringing a sports retail solution directly to our facility,” said Peter Betts, CEO of The New Croft. “This shop isn’t just about convenience, it’s about improving the experience for everyone who uses our site and showing our ongoing commitment to supporting football at every level. Partnering with Total Football, a forward-thinking local company that shares our values, makes this possible.”
As part of the agreement, Total Football will become the sole kit provider for all programmes associated with The New Croft, including Haverhill Rovers, The New Croft Foundation (encompassing all Haverhill Rovers Youth and EJA teams), The Haverhill Football Academy, and Football in the Community programmes. By providing more accessible, affordable, and consistent kit and equipment options, this partnership will enhance the support to our programmes, especially for the youth and adult teams within the Haverhill Rovers setup.
The New Croft will also launch an exclusive online club shop tailored to the needs of Haverhill Rovers, foundation and facility users – offering better prices and a wider range of products for our clubs, players, parents and supporters.
Karen Cornforth, Managing Director of Total Football said: “We are delighted to partner with The New Croft and excited to work together on launching this exciting new concept. Our shared vision to support the community and grassroots football makes this collaboration a perfect fit, and we look forward to bringing the onsite Club Shop partnership to life.”
Total Football has a long-standing reputation for providing top-tier kits and training wear to clubs, schools and sports teams across the UK. Their passion for inclusivity and their dedication to giving back to local communities through sponsorship and support make them the ideal partner for The New Croft.
This partnership represents another proactive step forward for The New Croft in delivering added value and high-quality experiences for everyone involved in sport in Haverhill and the surrounding areas.